Your pitch, your prices, your advertising, how you generate income, where you find your customers, how you communicate with customers, what you sell, how you sell, how you record and use data, how you treat your customers, where you interact with your customers, how you share your knowledge and the relationships you build around you
This brief paragraph is actually a synopsis of a much greater story, the story of marketing. I will be blogging about this over the next few weeks, as part of a series that will eventually become a book. I will give you a step by step guide to understanding your market well and improving communications. This information is based on the workshop that I have written and delivered over the last few years and how it has changed the perceptions and mind-sets of business owners, which has enabled them to approach their marketing with much more insight and confidence.
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