How social media fits in with your overall marketing strategy
Social Media and Marketing Strategy
Social media is still very much misunderstood.
Large organisations are still failing to capture the essence of what social media can achieve, so if you are a small business struggling to get to grips with it, then hopefully that fact offers some consolation
Previously I published a blog on an Introduction to Social Media, which gives an overview of how to get started. This blog, however, addresses the principles of introducing a marketing strategy that includes social media.
I can offer training on how to set up the various accounts, but I felt it was more important to provide the context for which these platforms are relevant to your business.
Social media CANNOT be used in isolation. However, it has the potential to:
- Raise brand awareness
- Educate your audience
- Provide Information
- Position your product or service
- Build trust and break down barriers
- Drive traffic to…
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