Over time, when you are involved in the same field of business day in and day out, it is easy to slip into apathy. This is not a criticism, it is normal. However, what this does do is eradicate many opportunities that lay before you. To you, you have spent years building up your knowledge and expertise, so you take for granted what you know. Going back to basics and remembering that every day it will be new to someone else will help you win new business. So how do you avoid this curse?
Inform – Remember many moons ago – you didn’t know what you know now. There will always be someone out there fascinated by what you can teach them.
Educate – see yourself as an educator, your customers will enjoy seeing your products and services from a different perspective, don’t be afraid to explain the history of your product, your service or your business, it adds personality.
Basics aren’t bad – it is easy to sniff at the fundamentals in life, the basic skills, facts and knowledge, but you have to start somewhere. If you are selling musical instruments, fishing gear, swim wear, don’t assume your customers are all musicians, seasoned anglers or Olympic swimmers!
Challenge yourself – endeavour to learn one new fact about your product or service each day and then pass it on.
Start a blog – if you have a content marketing strategy – you have to keep fresh and up to date.
Revise your website – if you do not refresh your web content regularly, or give it a make over at least once per year, it will look stale.
Go shopping – engage the services of your competitors, you may find allies and it revitalises your perspective of your market.
Do you have any tips on how not to take your business for granted? What has worked for you?
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